AI Insights · Timothy · October 2021
Top 5 Film & Television Apps in the US: Q3 2021 Performance
Discover the performance of the top 5 film and television apps in the US for Q3 2021, including weekly downloads, revenue, and active users trends.
The third quarter of 2021 saw significant activity in the film and television app category in the United States. Here’s a detailed look at the performance of the top five apps: Disney+, HBO Max: Stream TV & Movies, Hulu: Stream TV shows & movies, Paramount+, and Netflix.
Disney+ experienced fluctuations in its weekly revenue, peaking at about $14.8M in early July. Weekly downloads saw a decline from around 748K at the end of June to 451K by the end of September. Active users also showed a downward trend, starting at approximately 11.9M and ending the quarter with around 9.8M.
HBO Max: Stream TV & Movies had a notable peak in weekly revenue reaching $10.5M in late September. Weekly downloads saw an initial spike to 981K in mid-July but gradually decreased to about 500K by the end of September. Active users remained relatively steady, fluctuating around 6.3M to 7.2M throughout the quarter.
Hulu: Stream TV shows & movies maintained consistent weekly revenue, peaking at $3.2M in mid-September. Weekly downloads showed a slight increase, reaching 536K in late August. Active users were relatively stable, hovering around 17.2M to 18M across the quarter.
Paramount+ saw its weekly revenue rise to approximately $2.4M in mid-July. Weekly downloads peaked at around 281K in mid-August. Active users also showed a peak in mid-August, reaching approximately 1.4M.
Netflix observed a steady weekly revenue, with a peak of about $2.1M in late September. Weekly downloads surged to 903K at the end of September. Active users displayed a slight dip mid-quarter but ended strong with about 35.1M by the end of September.
For more in-depth insights and data, visit Sensor Tower.
